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Magnificent Seven – Communications


Magnificent Seven is a series of hot tips for improving the way you do some aspect of programme and project management
1. Include communication at the outset of a project
2. Create a simple, clear, and concise headline message about what the project is going to achieve
3. Identify and segment the target audience and understand the likely impact on them, adjust your message accordingly
4. Use a staged approach to maintain interest and not overload the audience – take them through the sales cycle
5. The quickest communication methods (i.e email) are often the least effective
6. Include the most senior stakeholder – they can prove to be a strong ally in putting across the importance of the project
7. Welcome questions and comments and value feedback, always acknowledge and respond to it.

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